Corporate Profiling

Warren Buffett once famously said: “It takes 20 years to build a reputation and five minutes to ruin it.”

It’s exciting and necessary to push and disrupt the boundaries of your industry to drive growth; but an uncalculated and reckless move could threaten to undo everything you’ve worked so hard to build.

The same goes for corporate copywriting services and company profiling initiatives. It’s a serious balancing act that you can’t afford to get wrong.

 You need someone with the experience and wisdom to craft content that:

• isn’t a complete corporate snooze-fest

• captures the attention of your target audience

• is engaging, interesting and impactful

• doesn’t come across as too ‘salesy’

• stays within your brand guidelines

• is written in your tone of voice

• poses no risk of reputational damage.

 Phew! Definitely not for the faint of heart.

HOW I CAN HELP

With more than two decades’ marketing and communications experience working with large international organisations – I understand and have the highest level of respect for the amount of time, energy, resource and creative control that goes into building the profile of an established brand.

Whether it’s a press release announcing your latest venture or new talent hire; a new business proposal or tender document to win a new client; a LinkedIn post sharing something awesome your company is doing; a whitepaper or report that cements your leadership position; or a bio for someone in your management team who is presenting at an industry event – I can work with you to elevate your corporate image and reputation with on-point and impactful copy and messaging.