CONTENT MARKETING

I get it. Finding the brain space and energy to write regular brand content is insanely hard to do when your prime focus will always be growing sales and providing exceptional customer service.

Strategic content is critical to drive brand awareness and customer engagement, but without a dedicated resource to facilitate it - many businesses just let it fall to the bottom of the ‘too hard’ and the ‘I’ll get to it eventually’ baskets, completely striking out new business opportunities in the process.

HOW I CAN HELP

I can work with you to uncover the stories that will connect with your customers, build trust in your brand, reinforce your expert position, and generate sales leads. And the best part? I can plan, manage and write all the content for you, leaving you to focus on your bigger business priorities.

If you’re looking for a content partner to craft bespoke, engaging content that is SEO-friendly and hammers home your key messages, please drop me a line. I’d love to chat.

WHY YOU NEED CONTENT MARKETING

These days, for most people, the buyer journey begins online with a Google search. To make your customers aware of what you do and increase the chances of being included in their consideration set – they must be able to easily find you online.

To achieve this, you need a solid content marketing strategy that is focused on directly answering the questions your customers are searching for online; and it should be complemented with SEO (Search Engine Optimisation) research to factor in your customers’ keywords, phrases and questions.

Content marketing is a softer way to sell. It allows you to demonstrate your company’s expertise, while educating and informing your customers on what you do, how you can solve their issue/s, and why they should pick you over your competition.

Done well, content marketing gently guides your customers through the consideration and decision stages of purchasing – getting you closer to landing their business.

In short, you need content marketing because it:

• Drives more traffic to your website

• Increases website engagement

• Creates and improves brand awareness

• Builds trust and credibility with your audience and prospective customers

• Generates leads

• Lifts sales potential

Read more: 8 reasons why content marketing is critical for your business