Vodka is often misconceived for being an odourless, flavourless, spirit with little taste difference in brands. Recent trends, however, reveal that consumers are becoming more discerning about brand choice, with many now beginning to understand the ‘not so neutral’ nature of vodka.

The pandemic may have put a pin in the fun and festivities of Australian consumers over the past year, but it certainly hasn’t flattened their love of fizz. The sparkling wine category including Champagne has posted extraordinary sales growth over the past year.