THE NEW NEUTRAL: WHY SHOPPING FOR VODKA IS NOT AS CLEAR AS IT LOOKS
Vodka is often misconceived for being an odourless, flavourless, spirit with little taste difference in brands. Recent trends, however, reveal that consumers are becoming more discerning about brand choice, with many now beginning to understand the ‘not so neutral’ nature of vodka.
A BUBBLY GOOD TIME: AUSSIES TURN TO SPARKLING WINE IN THE PANDEMIC
The pandemic may have put a pin in the fun and festivities of Australian consumers over the past year, but it certainly hasn’t flattened their love of fizz. The sparkling wine category including Champagne has posted extraordinary sales growth over the past year.
WHY CONSISTENCY IS THE BEATING HEART OF AN ICONIC BRAND
In my discussions with clients about branding, messaging and content - consistency is the word that I tend to repeat over and over again. Iconic brands are those that are intrinsically etched into your heart and mind and have their own distinct look, personality and attitude. These brands stick because their core elements are consistently reflected in every piece of communication they execute.